THE JOURNAL
Notes from the garage.
Engineering write-ups, product thinking and the occasional studio note — how we build software for sim racing, and what we learn doing it.
01ALL POSTS

Designing overlays drivers actually keep on screen
The design principles behind APEX's in-sim HUD — and what we cut.
TELEMETRY
One telemetry stack, five sims
How we built a shared data layer that speaks iRacing, ACC, LMU and more.

What we learned shipping Liverytool
Preview generation, 3D verification and running livery ops at platform scale.
STUDIOWhy we build only for sim racing
A short note on focus, and why being racers ourselves changes the work.
APEX CLOUDCloud sync without the latency tax
Keeping sessions, setups and overlays in sync across the rig and the road.

